We get it. Some days your water delivery business couldn’t be busier. Things heat up for a while and then cool back down again. The off-season can cause a serious blow to your profit, especially if you recently start your business.
Even though the off-season is a normal cycle for any business, there are a couple of things you can do to boost your sales. The ideas and suggestions below can help you keep the customers coming back all year round.
Before we talk about ways to boost your sales, it is important to cover the biggest obstacles in the water delivery business. Let’s take a look at the statistics.
In a typical retail business, there is no sharp drop in sales because of the seasonal product mix, but what about in the water delivery business? In general, sales in this business drop during the off-season.
The below graph shows the monthly consumption of bottled water in a country located in the Northern Hemisphere. According to the results, there is about a 30% gap in consumption between the off-season and the peak season, i.e., winter and summer. That is mainly because people want to buy more water during the hot summer months.
Starting a water delivery business can be highly rewarding work. You will be solving immediate problems for your customer and get high customer retention rates. If you deliver a worthy product, the customers become invested in using your service.
Water delivery often becomes an indispensable service to the customer. This type of work gives you the opportunity to gain exposure and experience in working with different types of businesses. Since you will most likely be working with the local community, this work helps you build a local following.
One of the major perks of having a water delivery business is the predictable income stream. But, during the off-season, you may not be at the top of your game. Implementing a couple of marketing tips can help keep the customers engaged and interested in buying. Take a look at the options below to find out more.
Staying active on social media and building a following increases brand awareness and customer loyalty. To get the recognition you need, make sure the customers are regularly exposed to your brand. This makes them more likely to choose you over your competition.
So, what social media strategy works best for a water delivery business? Content marketing can take on a different approach. But for it to be successful, it has to be consistent and attract your target audience.
Here are a few marketing ideas to boost sales in the off-season for a water delivery business.
| Marketing idea | Level of difficulty | Result |
| Promotional videos | Medium | Increases brand awareness |
| YouTube video content | Medium | Boosts brand exposure |
| Customer testimonials | Easy | Instills credibility and trust |
| Employee testimonials | Easy | Offers reliability and reassurance |
| How-to-do guides | Easy | Improves SEO, which makes your website more visible and brings more traffic |
| Checklist content | Easy | Boosts brand exposure |
Offering off-season specials is the best way of getting recognition, customer retention, and interest. Offer a sales promotion at the exact same time every year. This helps boost sales when work slows down.
It will also help if you try different ways to expand sales during the slow period. For example, you can offer a cheaper monthly payment plan. This helps the customer afford your services while the water delivery business gets a consistent flow of cash.
You can offer a discount for the next season with early payments. For example, if you deliver products to a business in December, you can offer a discount to clients who place an order in November. Particularly for clients who pay in full.
Reach out to existing clients via email or phone to offer them a discount for the off-season. If you give them a better deal than your competitors, then you are off to a good start. Just make sure you do thorough market research before you offer any deals. Your prices shouldn’t be too low or too high. Otherwise, they can affect the monthly sales.
One common mistake businesses make is hiring new workers during peak season. Not only will your employees be overwhelmed with work, but it also makes it difficult for new hires to work on their skills. The off-season is the perfect opportunity to train workers in new skills and empower current employees.
This is an excellent strategy if you want to decrease staff turnover and make the employees feel more valued. So, instead of seeing the off-season as a slump, you can use it as a productive time for the company to grow and adopt new strategies.
The question is: How do you fill the gap in sales between seasons? A water delivery business can integrate all kinds of cross-selling businesses from its unique delivery network.
However, most businesses may need to find new customers, require different management methods, and need a certain initial investment. But, most importantly, you shouldn’t let the assets sit idle during the off-season. Instead, you should be generating average sales throughout the year. The business we offer covers exactly that. .
What we propose is an infection control system that addresses the main problem primary concern of the winter season. The importance of infection control has been raised recently, and this system is simply filled with organic disinfectant then "set it and forget it". It automatically cleans all surfaces and airborne germs in the room. This uses an organic disinfectant called "HOCl" and a specially designed fogging device "UX4". This ingredient is widely known and used for the internal cleaning of water servers.
| Water delivery | Our system | |
| Business model | Recurring | Recurring |
| Consumables | Liquid | Liquid |
| Device | Stationary, simple | Stationary, simple |
| Delivery cycle | About 1 month | About 1 month |
| Target | Residence, office | Residence, office |
The existing delivery network in the water delivery business is a strong asset. Our business can be directly integrated into this channel. The procurement and elements are also highly relevant to the water delivery business, allowing you to start this business with the current management practices.
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