Creative Signage Ideas to Make You Stand Out

Mar 15, 2023 9:21:17 AM

When you look for different signage ideas, pick an option that best suits the theme of your business. Here are a couple of sign ideas to get inspired.

It is difficult for a small business to stand out in a crowded marketplace. But, to get noticed, you need effective signage. Outdoor signage is an efficient marketing strategy for a tight budget. It helps you reach your target audience and boosts awareness.

According to a 2021 survey, more than 75% of respondents stated buying something in the past because a sign captured their attention. Whereas 70.5% of those evaluated explained, they were less likely to enter a shop or a business that did not have signage.

If you are new in the market and don’t know how to make catchy signage, then you are in the right place. We compiled some innovative signage ideas that can help you bring more customers to your business.

What Makes a Good Business Signage?

Good business signage can help you attract local customers. It should be highly visible and convey a clear message of what your company or business is all about. The sign usually has a tagline, logo, or a list of things that is at the client’s disposal.

But, for signage to be effective, it should fulfill a couple of basic criteria. These include:

Size: People prefer oversized signage that’s easy to spot when driving, walking, cycling, or running.
Color: The design can include a range of different colors that make the signage stand out from the surroundings.
Quality: The sign should always be in pristine shape. There shouldn’t be any visible damage that affects the quality of the image.
Location: Where you place the signage is detrimental to your business. If you have the luxury of choosing a location, pick a spot that has heavy traffic, like a highway.
Illumination: The sign must have night visibility. Consider adding lights to make the signage stand out.

How Do You Make a Catchy Signage?

Want to make catchy signage? Then use color and a tagline to your advantage. By creating clever contrast, you can increase the signage visibility from a distance. So, anyone who walks by can take a quick glance at what it is that you are offering.

The contrast between the background and foreground can give you that effect. Some of the most popular colors include black and yellow, black and white, purple and yellow, etc. For example, you can apply white text against a dark background.

When working with signage, you can combine factors to harmonize the sign with the surroundings. The sign shouldn’t blend in with the rest of the environment.

For instance, if the sign is placed on a building, it shouldn’t have a grey background. Mimicking the color of the building can make the sign lose its appeal and catchiness. Also, don’t forget to work on the font size and font design. You want the signage to be recognizable and easy to spot.

To do that, avoid using fancy fonts that are hard to read. Choose clean and crisp fonts with a simple design.

How Would You Make the Signage More Effective?

People love good visual representation. They like great designs that go well with the business theme and complement your message. The signage should give you a competitive edge without overwhelming your audience.

When you position signage somewhere outdoors, like on the highway, main road, or back street, you should consider the average speed of traffic - 20 miles, 40 miles, 50 miles, etc. For every 10 feet of distance, the height of the letters should be at least 1 foot.

Effectively manage your white space so you don’t add too much content and images in between. By adding too many designs, you will over-clutter the sign and you are less likely to get the attention and recognition you need.

Creative Signage Ideas

Don’t know where to start? Here are a couple of signage ideas to get inspiration from.

Direction signs

Direction signs are a simple way to navigate consumers. They can guide people to your business and are often considered a key component in architectural planning. The direction signage can be cleverly built into the design with bold colors or overall sign shape.

Digital signs

Outdoor digital signs are, without a doubt, one of the most popular ways to attract clients. These signs often require an LED sign display board with high resolution and brightness. Signs such as these offer excellent versatility.

For example, you can use it to build your online reputation by sharing your social media feed, website, video content, or current events organized by your business.

The best thing about digital signs is that you can also use them to display general information, which is very useful for people, such as weather forecasts, news, talk shows, games, etc.

Chalkboards

Who said signage has to be fancy? Something like old-school signage ideas can work just as well, especially if they go well with your current surrounding. Chalkboards are an excellent way to get affordable signage that you can use to entice customers to enter your business.

You can play around with the colors and create a peculiar design. Feel free to use multiple fonts and colors to get the desired effect.

Pylon signage

Pylon signs have been around for quite some time now. But, to make an appealing signage, it has to stand out on its own. For example, the pylon signage can have a peculiar shape. For example, for advertising a dentist’s office, the signage can take the shape of a toothbrush or a tooth.

If you don’t want the sign to have a classic rectangular shape, then you can go for something swirly-looking that’s fun and colorful.

Flag signage

Flags are an excellent form of outdoor display. You can use them to gain brand recognition for all sorts of businesses. Now flags may appear simple, but with a bit of creativity, you can create signage that stands out.

For example, the flag can have a firm holder and a modern design. Especially when mounted on a modern building. You can also mount more flags close to one another. This gives you recognition and gets your sign noticed.